Latino Families in N-12 Catholic Education: A Study of Customer Satisfaction
Despite U.S. Census data reporting rapid Latino population surges across the United States since 1970, the vast majority of Latino Catholics chose not to enroll in Catholic schools, raising a question of why Latinos did not choose, or value, the Catholic school experience for their children. The untapped source of Catholic school-aged children in the U.S. population spurred institutions of higher education to research best methods of outreach to and enrollment of Latino families into Catholic education. Despite outreach efforts, Latino enrollment in Catholic schools remained stagnant, with a fraction of potential Latino students choosing Catholic education. A gap in the literature pointed to the need for research and dialogue with Latino families, currently enrolled in Catholic schools, to better understand their needs. Through the use of a quantitative survey, this researcher gathered data from Latino families enrolled in one Catholic diocesan school system and measured levels of motivation and satisfaction regarding specific aspects of the Catholic school experience. Peter Drucker and his theory of organizational management framed the study, highlighting the importance of learning customer value if a business is to survive and thrive.
Educational leadership|Individual & family studies|Religious education|Hispanic American studies
Serpe, Valerie Therese, "Latino Families in N-12 Catholic Education: A Study of Customer Satisfaction" (2020). ETD Collection for Fordham University. AAI27663577.