The Concomitants of Creativity in Marketing Executives

Kathleen A Thompson, Fordham University


In recent years psychologists, educators, and industrialists have exhibited increased Interest In creativity. The value of new Ideas born of imagination and originality is Inestimable. The progress of society would be greatly facilitated if one were able to identify the precise nature of the creative process, to teach others to think creatively. and to identify potentially creative scholars and business leaders.

Subject Area

Business administration|Management|Marketing

Recommended Citation

Thompson, Kathleen A, "The Concomitants of Creativity in Marketing Executives" (1958). ETD Collection for Fordham University. AAI28623450.