This paper investigates the ongoing emergence of diversity as a guiding normative principle of Internet governance. This paper starts from the premise that principles play a fundamental role in the development and implementation of any regulatory regime, but that the communications policymaking process historically has suffered from ambiguous and sometimes contradictory conceptualizations of its guiding principles, and from such principles functioning more as rhetorical devices to be exploited by stakeholder groups rather than as analytical tools to be used by policymakers. This paper provides a comparative analysis of the conceptualization and application of the diversity principle in traditional mass media regulation with its developing conceptualization and application in the realm of Internet governance. This paper illustrates the centrality if linguistic diversity to the principle’s emerging articulation in the realm of Internet governance. This paper then considers how on-line diversity policy research is evolving in relation to the traditional media diversity literature.

Included in

Communication Commons