Communication Technology and New Media


Research on media technologies frequently has illustrated the tendency for new media to adopt the structural and content characteristics of established mass media. This historical pattern is the outgrowth of a confluence of a wide range of economic and institutional forces. This paper considers the impact of hyperlinking within this process of “massification.” This paper explores the mechanisms by which hyperlinking may both facilitate and impede this process and offers conclusions regarding if and how the dynamics of linking may affect the process of media evolution.