This paper examines the policy implications surrounding Nielsen Media Research’s introduction of the local people meter (LPM) system of television audience measurement. This paper explores the diversity policy considerations that have been raised in connection with the LPM introduction and examines whether the LPM represents a legitimate threat to source and content diversity, or whether the diversity principle has been largely co-opted in support of the economic and strategic considerations of certain industry stakeholders. This paper also addresses the broader question of whether the audience measurement industry should be subjected to more rigorous government oversight.

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