Toward a phenomenological consumer psychology
Document Type
Article
Disciplines
Psychology | Social and Behavioral Sciences
Abstract
An empirical investigation of “buying” is presented in order to demonstrate the potential contribution of phenomenological research methods in consumer psychology. The methods used illustrate the principles delineated by Giorgi (1997). Raw data is presented with an invitation for readers to carry out their own analyses in order to compare different researchers’ results and procedures. One individual psychological structure and on General Psychological Structure of “buying” are presented. The findings highlight the meanings of such essential constituents as temporality, desire, cognition, social relations, the buying act, and ownership.
Article Number
1272
Publication Date
1997
Recommended Citation
Wertz, F.J. (1997). Toward a phenomenological consumer psychology, Journal of Phenomenological Psychology, 28(2), 261-280.
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