Memorability of Cigarette Slogans and Trade Names Among Smoking and Non-Smoking College Students

Virginia M Brantl, Fordham University

Abstract

Abstract not available

Subject Area

Higher education|Marketing|Toxicology

Recommended Citation

Brantl, Virginia M, "Memorability of Cigarette Slogans and Trade Names Among Smoking and Non-Smoking College Students" (1946). ETD Collection for Fordham University. AAI28508825.
https://research.library.fordham.edu/dissertations/AAI28508825

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