Television: Promotional Techniques
Abstract
One of the major objectives of the television industry is to create and retain an audience. Television audiences generally fall into three categories: "carry-overs", who watch one show and then continue to watch the same station; "dial switchers", or viewers who turn from station to station in the same segment searching for an acceptable program; and "habit people", who follow the same shows week after week.
Subject Area
Marketing
Recommended Citation
Myers, C. William, "Television: Promotional Techniques" (1957). ETD Collection for Fordham University. AAI28622611.
https://research.library.fordham.edu/dissertations/AAI28622611
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