An Analysis of the Interest Patterns on the Kuder Preference Record of College Students: Marketing Majors vs. Accountancy Majors
Abstract
CHAPTER I INTRODUCTION "Without selective interest, experience is an utter chaos. Interest alone gives accent and emphasis, light and shade, background and foreground - intelligible perspective, in a word" (10, p. 402). The words of William James foreshadow the increased use of the interest inventory in vocational guidance, but the acid test of any such inventory is whether or not it is found clinically useful. The Kuder Preference Record has as its major purpose the indication of an individual's relative interest in a small number of broad areas. It has therefore been used to point out vocations, associated with these areas, with which the individual is not familiar but which involve activities for which he has expressed preference; and secondly, to check on whether or not the individual's choice of occupation is consistent with the type of thing he ordinarily prefers to do. A plethora of studies has been concerned not only with subjects engaged in different occupations, but with students of curricula which prepare for them. To a much lesser degree, however, has this inventory been used to differentiate between subgroups within the same profession. It is believed by those who employ the Kuder Record along with other measures in vocational testing that, in an age of increasing professional specialisation, the Kuder Record, or any other appropriate interest Inventory, will be most useful when it is possible to break down majoer occupational groups into more homogeneous categories.
Subject Area
Educational psychology
Recommended Citation
Mortola, Doris Slater, "An Analysis of the Interest Patterns on the Kuder Preference Record of College Students: Marketing Majors vs. Accountancy Majors" (1959). ETD Collection for Fordham University. AAI28673332.
https://research.library.fordham.edu/dissertations/AAI28673332
