Publicity in a Catholic Social Agency: A Study of the Jamaica Division of Catholic Charities, Diocese of Brooklyn, to Determine the Effectiveness of Existing Techniques Used in Publicizing Its Social Services to the Community, 1957
Abstract
Several considerations prompted the writer’s choice of topic. Being a lifelong Catholic he was amazed at how little he knew about the functions and services given by Catholic Charities. Not until the writer worked for a Catholic Charities agency as part of his field work training in casework did he become enlightened to the many worthwhile programs that were available to the Catholic community which the agency encompassed. The writer wondered to himself, how come he knew so little about Catholic Charities. He asked himself, to what extent does the agency use publicity in making its services known to the people in the community, telling what the agency really does and what it stands for* The writer also wondered how many other Catholics were as unaware as he regarding its functions and services.To a great many people the term "Catholic Charities" simply signifies a Catholic relief-giving organization. Obviously, the word "Charities" in the title is misleading. One hears people say, "No one ever told me about Catholic Charities except that they helped people in trouble. I always thought trouble meant financial trouble", which suggests little understanding of the work that is really done.
Subject Area
Public administration|Social work
Recommended Citation
Coretti, Rocco Joseph, "Publicity in a Catholic Social Agency: A Study of the Jamaica Division of Catholic Charities, Diocese of Brooklyn, to Determine the Effectiveness of Existing Techniques Used in Publicizing Its Social Services to the Community, 1957" (1958). ETD Collection for Fordham University. AAI30509624.
https://research.library.fordham.edu/dissertations/AAI30509624
