Public Relations in Two Catholic Agencies A Study of Publicity Employed by Catholic Charities of New York With Implications for Manila Archdiocesan Charities – 1955

Protacio Guevarra Gungon, Fordham University

Abstract

Background and Timeliness of the Study. Like many other countries which were caught in the crossfire of the last World War, the Philippines emerged with a weak economic structure. When the Philippines became independent in July 1946, thousands upon thousands of homes had been destroyed, materially and spiritually. The government social services were not sufficient to cope with the basic needs of the Filipino citizens, especially the residents of the city of Manila, the largest city in the Philippines. In 1955 the Social Workers Association of Manila tackled the problems of just one of Manila’s slum areas, the Intramuros district. Their survey showed that over 4000 people were virtually starving; the majority of them were living in "barong barongs”, shanties made of old packing cases; dozens of couples, nominally catholic, were living together without the blessing of the sacrament of matrimony; hundreds of sick and weak children had not been baptized.

Subject Area

Social work|Social research|Social studies education

Recommended Citation

Gungon, Protacio Guevarra, "Public Relations in Two Catholic Agencies A Study of Publicity Employed by Catholic Charities of New York With Implications for Manila Archdiocesan Charities – 1955" (1957). ETD Collection for Fordham University. AAI30725019.
https://research.library.fordham.edu/dissertations/AAI30725019

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