Date of Award
Spring 2017
Degree Name
Bachelor of Science (BS)
Abstract
In an era of unparalleled mobility, cities are increasingly compelled to distinguish themselves to attract tourists, investors, and residents. This study explores the influence of cultural and entertainment institutions (such as sports teams, museums, and parks) on city branding, particularly focusing on how these factors affect residents' perceptions of their city. Utilizing Cleveland as a case study, the research examines the extent to which residents' satisfaction with cultural and entertainment offerings correlates with their attitudes towards the city's brand. Findings reveal a positive correlation, indicating that higher satisfaction with cultural and entertainment experiences, along with safety, enhances residents' views of the Cleveland brand. This suggests a broader implication: cities that invest in and prioritize these aspects can positively influence their brand perception among residents. This study underscores the significance of cultural and entertainment institutions in shaping city brands, offering valuable insights for urban planners and policymakers aiming to improve city attractiveness on a global scale.
Recommended Citation
Leone, Megan, "The Impact of Culture and Entertainment on City Branding" (2017). Gabelli School of Business Honors Thesis Collection. 132.
https://research.library.fordham.edu/gabelli_thesis/132
