Leveling the Playing Field?: The Relationship Between NIL & FCS Football
Date of Award
Spring 5-2026
Degree Name
Bachelor of Science (BS)
Advisor(s)
John Fortunato
Abstract
This study examines the impact of Name, Image, and Likeness (NIL) on Football Championship Subdivision (FCS) programs, using Fordham Football as a case study. The primary objective is to understand how NIL influences recruiting practices, roster decisions, player experiences, team culture, and operational strategy within a resource-constrained environment. The research employs a qualitative methodology centered on semi-structured interviews with Fordham Football players and NIL professionals at other institutions. Interview data is supplemented by institutional documents and contextual materials to provide a comprehensive understanding of NIL's role at the FCS level. Findings reveal that NIL at the FCS level is largely decentralized and player-driven, with limited institutional support. NIL significantly influences recruiting and transfer decisions, often placing FCS programs at a disadvantage compared to FBS schools. While NIL provides meaningful financial and branding opportunities, it also introduces challenges related to competitive imbalance and team dynamics. A key implication is the need for enhanced athlete education and stronger integration with local community partnerships, positioning NIL as both a developmental and retention tool for FCS programs.
Recommended Citation
McGovern, Meghan, "Leveling the Playing Field?: The Relationship Between NIL & FCS Football" (2026). Gabelli School of Business Honors Thesis Collection. 166.
https://research.library.fordham.edu/gabelli_thesis/166
