Date of Award
Spring 2019
Degree Name
Bachelor of Science (BS)
Advisor(s)
Marina Carnevale
Abstract
In this research, we investigate the relationship between consumer traits and the “art infusion effect”—the phenomenon wherein the presence of visual art within a consumer product might lead to more favorable product evaluations. Across two studies, we show that consumer evaluations might benefit from the presence of visual art within a consumer product and demonstrate that consumer level of competitiveness plays an important role in moderating the art infusion effect.
Recommended Citation
Giguere, Tori, "Art Infusion and Competitiveness: Where does Art Infusion Work and Why?" (2019). Gabelli School of Business Honors Thesis Collection. 90.
https://research.library.fordham.edu/gabelli_thesis/90
