Author

Maya Bentovim

Date of Award

Spring 2023

Degree Name

Bachelor of Science (BS)

Advisor(s)

Julita Haber

Abstract

This study examines Generation Z’s (born between 1997-2012) desired workplace benefits, focusing on the relationship between generational unit personality and value attributes and benefits. Previous research suggests that employee benefits drive recruitment and retention, and that strategic human capital management can lead to a competitive advantage. By incorporating generational cohort and person-organization fit theories, this study develops a fundamental understanding of how Generation Z’s personality and values can influence organizational attractiveness by through tailored benefits packages. In study one, 504 undergraduate students at a higher education institution in the Northeastern United States were surveyed on their values, personality, and desired workplace benefits in a full-time entry-level career. In study two, 188 students participated in a focus group. Results from the study establish a relationship between Generation Z values and personality attributes and employee benefits, particularly when personality moderates the relationship between values and benefits. This study devises a novel unit-organizational fit theory and a five-factor benefit framework.

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