Author

Jacob Brozon

Date of Award

Spring 2023

Degree Name

Bachelor of Science (BS)

Advisor(s)

John Fortunato

Abstract

This paper assesses the rationale and viability of public and private investment in European football clubs. To determine whether these investments have been profitable, I have collected financial data on clubs’ share prices and valuations in order to compare returns to those of the overall market. From there, I have determined investor sentiment by assessing the language used in media publications and compared motivations for investment to the characteristics of the sports fan.

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