Date of Award
Spring 2021
Degree Name
Bachelor of Science (BS)
Advisor(s)
Jennifer O’Neil
Abstract
As fast fashion continues to contribute to rising levels of pollution and climate change, it is becoming increasingly important to search for possible solutions to overconsumption. Repairing worn-out or damaged clothing in order to keep it in use longer may be a pivotal tactic to combating waste in the fashion industry. In the United States, there has been very little research regarding repair, a gap this study aims to bridge. This study utilizes surveys and interviews to look for connections and overarching patterns of beliefs and understanding in both people who do repair and the general population. The findings of this research provide companies with a basis of understanding of the motivations, beliefs, and values surrounding repair, which can be used to more effectively target consumers, differentiate branding, and position repair services, thereby increasing the number of consumers who choose this option as an alternative to throwing away clothes.
Recommended Citation
Beecher, Andrew, "Repairing and Re-wearing: An Ethnography of Consumers That Choose to Mend Clothes" (2021). Gabelli School of Business Honors Thesis Collection. 46.
https://research.library.fordham.edu/gabelli_thesis/46
