Date of Award
Spring 2021
Degree Name
Bachelor of Science (BS)
Advisor(s)
Mark Conrad
Abstract
This thesis explores the complex issue of compensating collegiate athletes, particularly through the monetization of their name, image, and likeness (NIL). The introduction highlights the significant revenues generated by collegiate sports, particularly basketball and football, which are contrasted sharply against the lack of direct compensation to the student-athletes who contribute to these earnings. The NCAA's stringent regulations prohibit student-athletes from receiving compensation beyond scholarships and educational benefits, which many critics argue is insufficient relative to the income they generate. The conclusion of the thesis reviews the potential impact of state and federal legislative changes that allow athletes to profit from their NIL. It focuses on the legislative movements, notably in California, that have pioneered rights for student-athletes to earn from their personal brands. The analysis covers legal, economic, and regulatory perspectives, examining how changes could reshape the landscape of collegiate athletics. The thesis posits that allowing NIL compensation could help balance the economic scales in favor of the athletes without necessarily classifying them as employees. By examining various state proposals and their implications, it anticipates significant shifts in college sports management and governance. This research is poised at the intersection of sports, law, and commerce, offering a timely look at the evolving dynamics of collegiate athletics as they relate to athlete compensation.
Recommended Citation
Lahr, McKenna, "The Role of States and the Federal Government in Changing the Scope of College Athletics Through Name, Image, and Likeness Legislation" (2021). Gabelli School of Business Honors Thesis Collection. 59.
https://research.library.fordham.edu/gabelli_thesis/59
