Date of Award
Spring 2021
Degree Name
Bachelor of Science (BS)
Advisor(s)
John A. Fortunato
Abstract
Extensive academic literature has examined sports analytics and other drivers of on-field performance in sports. Far less has studied components of franchise valuation, including its relationship with sports analytics implementation. In this project, I want to determine the primary independent drivers of franchise valuation, whether implementation of sports analytics has been beneficial, and the degree of ownership control of valuation. I will be running multiple regression analyses for several quantitative variables and ANOVA to determine significant differences between each sport. I expect to find winning track records increase long-term value, benefits of analytics through efficient payroll allocation, and differences between sports based on revenue sharing models.
Recommended Citation
M.Myers, Joseph, "Analyzing The Main Drivers Of Professional Sports Franchise Valuations In The United States" (2021). Gabelli School of Business Honors Thesis Collection. 62.
https://research.library.fordham.edu/gabelli_thesis/62
